Malcolm Alexander is responsible for developing and executing B&B’s social media strategy, creating engaging content, and managing brand campaigns while ensuring consistency with the firm’s branding, voice, and messaging. Malcolm also tracks, analyzes, and reports on campaign results and stays up to date with the latest social media trends while coordinating with outside agencies and colleagues as necessary. Additionally, he assists in developing custom marketing strategies, creating brand messaging guidelines, and analyzing brand trends to ensure consistency throughout all marketing channels. Malcolm also attends various networking events, researches potential opportunities, and assists in planning and executing marketing campaigns for B&B’s business models. Malcolm supports individual lawyers’ business development goals and participates in developing and presenting B&B’s annual marketing plan.